Norfolk Southern   driving the new economy with technology and service

Norfolk Southern Corporation, one of the nation’s premier transportation companies, operates 20,000 route miles in 22 states, serving every major container port in the eastern United States. A company with rich railroad history, Norfolk Southern has redefined themselves as a high-tech logistics powerhouse. Their choice to expand in Atlanta became a catalyst to transform their people’s workplace experience to reflect this forward-looking positioning, energy, and culture.

IDEA|SPAN came on board to help Norfolk Southern reimagine their 12-story tower, located at the crossroads of Atlanta’s vibrant Midtown neighborhood. Their goal was a dynamic, employee focused, workplace to engage their people and reflect their innovative, expressive, high tech future. A cultural shift from hierarchical to interactive was underway. NS wanted to connect the office with field operations and it’s front-line sense of urgency: What can I to do today to serve NS’s customers and mission?

NS’s brand statement “One Line – Infinite Possibilities,” inspired IDEA|SPAN’s  design of a unified workplace aligned with Norfolk Southern’s cultural and operational aspirations. Arrival at each floor opens to a high energy vibe, colorful and connected, as “the line” tracks to communal, collaborative, and work zones.

A comfortable, collegial work-life lounge, conceived as “the roundhouse,” anchors refreshment, informal gathering, and meeting rooms. An open ceiling, sleek pendant lighting and acoustical “box cars,” that hover at stand-up tables, form an active ceiling. A new take on a railway trellis, strong finish palette, and just a touch of safety yellow, combine in a lively way that references the field.

As a nod to their storied past IDEA|SPAN reinterpreted vintage photos from NS’s archives to create high impact, artistic wall graphics.  Diverse activity settings, increased collaborative seats, access to privacy and leading-edge technology foster teamwork, workplace satisfaction and productivity. A holistic approach to wellness includes a fitness center, healthy food choices, ergonomic furniture, updated building mechanical systems and more.

Norfolk Southern’s new workplace- on track to move the organization full steam ahead.